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Overcoming Common Behavioral Biases in Investing

By Marissa Barnhill | October 25, 2024

Investing involves more than just analyzing numbers and market trends; psychology has a significant influence on the decisions we make with our finances. Despite efforts to approach investing rationally, emotions and cognitive shortcuts can sometimes interfere. Behavioral biases—predictable patterns of deviation from rational thinking—can shape how we view risks, respond…

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How to Review and Optimize Your Life Insurance Policy as You Approach Retirement

By Marissa Barnhill | October 18, 2024

As you approach retirement, it’s important to evaluate and adjust various aspects of your financial plan, including your life insurance policy. While life insurance is often viewed as a way to protect your family’s financial future during your working years, it can also have a significant role in retirement and…

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How Behavioral Finance Can Improve Your Retirement Planning

By Marissa Barnhill | October 11, 2024

Retirement planning goes beyond just numbers—balancing savings, investments, and expenses to prepare for the future also involves understanding human behavior. Behavioral finance, a field that blends psychology and economics, explores how emotions, biases, and decision-making patterns can influence financial decisions.  Recognizing the principles of behavioral finance is important because it…

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How to Stay on Course with Your Financial Plan

By Marissa Barnhill | October 4, 2024

Crafting a financial plan is the first crucial step toward pursuing long-term goals like retirement, homeownership, or building wealth. However, even a well-thought-out financial plan can lose effectiveness if it’s not consistently followed. Staying on track requires a blend of discipline, patience, and adaptability—especially when life throws unexpected changes or…

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The Role of Life Insurance in Business Succession Planning for Entrepreneurs

By Marissa Barnhill | September 27, 2024

For entrepreneurs, building a business often involves years of hard work and dedication. However, planning for the future—especially considering what happens if you’re no longer leading the business—is an essential aspect of a long-term strategy. Business succession planning can support the continuation of your company and help protect both your…

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How Life Insurance Can Help Protect Your Retirement Savings 

By Marissa Barnhill | September 20, 2024

Retirement savings represent the cornerstone of your financial future, offering the freedom to enjoy this important phase of life without financial stress. However, protecting these savings from unforeseen risks is just as crucial as accumulating them. While many people focus on growing their retirement funds, they often overlook the potential…

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Top Life Insurance Myths Debunked: What to Know

By Marissa Barnhill | September 13, 2024

When it comes to financial planning, life insurance often plays a crucial yet sometimes overlooked role. While you may have substantial assets and a robust investment portfolio, life insurance provides a unique layer of protection that can be essential for preserving your wealth. However, many individuals fall prey to common…

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The Top Investment Mistake That Could Cost You a Lot Over Your Lifetime 

By Amanda McFarlane | September 6, 2024

Did you know that a single, often overlooked investment mistake could cost you a lot over your lifetime? It’s a mistake some people make without even realizing it until it’s too late. This blog shares insights on a common yet often overlooked investment error: not considering the tax implications of…

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